Bely, The Daring and Sleek Typeface, is a specimen book about the creation of the typeface and the variations of weight. The inspiration for the design of the utilizes the sleek characteristics that James Bond embodies to convey the typeface, Bely, in a creative manner.
My Role
Print Design
Overview
A classy throwback textface with a fearless and
venturesome display.
Bely Text features balanced capitals and a play between large, triangular serifs at the top and thick, bracketed, rectangular serifs at the bottom.
Bely was French designer Roxane Gataud’s first type design, and it has made a huge impression. Bely’s strength is that it has both restraint and freedom throughout the text weights and into the unique display weight. There is no fear in this type family, but only great respect for both the tradition of reading and the opportunity to make an impression. Bely is a high-class throwback containing four text weights which were built upon classical proportions to capitalise on reading familiarity.