The Nature Fresh typeface was inspired by the graceful movement of lavender and rosemary swaying in the wind, incorporating decorative crossbars that capture this fluidity.

Each set in the Nature Fresh line features hand-drawn illustrations corresponding to their specific scents. Using a Tombow Fudenosuke brush pen, I achieved delicate transitions from thick to thin strokes, giving the illustrations an organic and dynamic feel. The illustrations are strategically placed around the border to create movement within the circular composition, ensuring a balanced interaction between positive and negative spaces.

The packaging design emphasizes simplicity, avoiding overcrowding while maintaining visual interest. Each scent is presented with a monochromatic color palette that complements the cream matte paper used for printing, reinforcing the natural and refined product.