A Royal Fairytale is a daddy-daughter dance held at The Foundry on the Bayou in Thibodaux, Louisiana by the Thibodaux Service League. The design of the logotype was inspired by the keywords glamorous and welcoming.
My Role
Branding
Typography
Overview
A Night to Remember
The hand-lettered typeface was designed to be large and bold, featuring decorative swashes on the letterforms to evoke a sense of glamour. This styling aims to appeal to older male attendees while maintaining a welcoming and fun atmosphere for all participants.
In addition to the logotype, the Thibodaux Service League requested a suite of social media graphics for platforms such as Facebook and Instagram, as well as billboard templates to be displayed around town. These graphics incorporated curvilinear lines that echoed the decorative details of the typeface, ensuring a cohesive and engaging visual identity across all promotional materials.
The result is a comprehensive branding package that embodies the event’s glamorous, inclusive, and community-driven spirit, creating a memorable and visually appealing identity for this cherished occasion.